NEW ART RELEASE

AFTERGLOW VEGAS

Neon heritage from The Neon Museum Las Vegas

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ORIGINAL WORKS COLLECTION

The pioneers who shattered invisible walls

In 2001, Don Barden became the first African American to own a Las Vegas casino — 41 years after the Strip's official desegregation. In 1976, Ann Meyers, a Holocaust survivor, became the first woman to purchase a casino in Vegas. And the restored letters of "In Love" carry the memory of the Moulin Rouge — Vegas's first integrated casino, where seven men signed the agreement that ended legal segregation on March 26, 1960.These three neon signs document what history books forgot: the struggle for ownership, not just access. The right to enter a building came in 1960. The right to own it took four more decades.This is the story American vernacular architecture forgot to tell.

3 artworks — Only 18 editions each Rarest tier. Highest historical significance.

AMERICAN DREAMERS

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Every neon sign began as someone's impossible dream.Greek immigrants Angelo and Jerry Stamis opened their casino in 1964 — their family still runs it 60 years later, the only locals' casino in North Las Vegas. Milton Prell, a Jewish entrepreneur from St. Louis, built the Sahara in 1952 and called it "The Jewel in the Desert" — the Beatles stayed here, the Rat Pack performed here. The Golden Nugget has stood on Fremont Street since 1946, witnessing 80 years of American ambition, from downtown glory to Steve Wynn's renaissance.Before corporate consolidation erased their names, these entrepreneurs wrote Vegas history in neon. Their signs weren't advertisements — they were declarations of arrival.This is the immigrant story America built, then forgot.

3 artworks — 25 to 30 editions each - They didn't belong. They built it anyway.

VERNACULAR MASTERS

Commercial signs as American poetry

In 1972, architects Denise Scott Brown and Robert Venturi argued that commercial signage deserves study as seriously as European cathedrals. They photographed the Stardust obsessively. Their book, Learning from Las Vegas, revolutionized how we understand vernacular architecture.These three signs prove their thesis.The Stardust — photographed for Learning from Las Vegas — anchors neon's academic legitimacy. Grace Silver, a woman designer in a male-dominated industry, created its atomic logotype. The MINIMART offered "Free Aspirin & Tender Sympathy" to travelers who needed kindness more than commerce. And Binion's Horseshoe carries the legacy of Benny Binion — a Texas outlaw who became downtown's legend and invented the World Series of Poker.This is vernacular poetry. American literature written in light."Billboards are almost all right." — Denise Scott Brown

3 artworks - 25 to 30 editions each - Before it was art, it was advertising

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